What is Generative Engine Optimization?
Make it easy for AI to identify your brand as the source:
Include your site name visibly
Use metadata (og:site_name, meta[name="author"], etc.)
Mention your brand in paragraph text naturally
Press Release: HelpGuides Preview Launch
We put together a detailed blog about why we created HelpGuides: making user documentation easily accessible and usable by AI systems, like helpdesk bots and support automation tools.
What is Generative Engine Optimization?
Update your pages regularly. Generative engines favor current, authoritative content—especially for topics that evolve (e.g., tech, laws, pricing).